By Ingrid Koss
A look at the projects on the Square One website shows a wide variety of genres, languages, and formats. We trust that each program – whether it’s relatively new or whether it’s been in production for many years – is there by the leading and blessing of God.
But with all that variety, how do we decide which programs to produce and which ideas to pass on? Here is an outline of the many stages to accomplish before a new program comes into being:
Dreaming
The dreaming usually starts almost by "accident". Someone out there meets someone from Square One: through a third party, at an event, or out of the blue. They talk about what we do here, and what they might like to do here. Then the idea takes hold as they and we begin to wonder about the possibilities.
Brainstorming about the Concept
If the idea persists for one or both parties, then a meeting is set up to talk about the potential. What would the program be about? Who would the audience be? Which format would interest them and communicate with them? How could it be distributed? How often would episodes be released? Is God leading us to explore further?
Brainstorming about the Pilot
If the concept seems sound, then another meeting is held, specifically to plan a pilot episode. What will the particulars be of this first episode? Who will be in it: as speakers, a guest interview, musicians, etc. Who will write the script? Who will be the technical producer? When and where will the pilot be recorded? Who will the production crew be in the studio and/or on location?
Production and Post-production of the Pilot
Once all the details are worked out, it's time to schedule all the people involved to be at the right place and the right time to record a pilot. Once the pilot is recorded, then the editing begins: choices are made about what to include in the episode, and what to leave out. Cut and polish, add sound and graphics.
Evaluate the Pilot
Next, the pilot is distributed to a small, select group. Its potential and effectiveness are evaluated. Does it hit the targets set out in the brainstorming sessions? Is it creative and impactful? Does it have a clear message? Do we have the finances to produce it? Are the participants willing and able to go ahead with it? Is God leading us to continue?
Formulate and sign an agreement
The specifics of what each party will contribute, and what they will get in return are put into writing. How many episodes will be produced each year? How much time will be involved? Who will pay for what? Designate what each of the people and supporting partners will do. The agreement will generally cover one year of production.
Set up a recording schedule
Once the agreement is signed, it's time to "pencil" the recording schedule onto the master calendar. How many episodes will be recorded at once? How often will recording sessions happen? Assign duties and distribute the schedule to all involved. Begin recording episodes.
Re-evaluate after a season
After one season of releasing a program, it's time to evaluate. Is the new program having an impact? Is the audience growing? Is everyone involved still passionate about continuing? Is God leading us to continue?